The company creates employment opportunities for 15 to 20 highly skilled independent contractors on a yearly basis. We also provide mentorship and training to unemployed youth and female media practitioners.

Executive Producer

Sihle Hlophe

Sihle Hlophe is an award-winning filmmaker and a multi-degree earner. She is the founder and executive producer of Passion Seed Communications, a film-driven social enterprise. Over the last 11 years, her work has been recognised with a number of accolades.

Hlophe is an alumni of the prestigious IDFAcademy> (the Netherlands), the North-South-South Student Exchange Program (Finland) and the Hot Docs Blue Ice Group Story Lab (Canada). Hlophe’s latest documentary film, “Lindela Under Lockdown” (2020), was an official selection for the Encounters South African International Documentary Festival and the Africa Human Rights Film Festival. Hlophe is the coproducer of ‘Sadla’ (2020), the first narrative film by a black South African filmmaker to premiere at the Sundance Film Festival (USA).

Hlophe has written and directed two award-winning narrative short films that have been screened at over 35 film festivals around the world. She is currently writing her debut feature length fiction film for nationwide theatrical release. She is also the producer and director of a feature length documentary, “Lobola, A Bride’s True Price” (Most Outstanding Documentary Project, Durban Film Mart, 2017); due for release in 2021.

Over the years, she has worked as a scriptwriter and storyliner on popular TV shows such as “Lockdown”, “Scandal”, “Mutual Friends” and “Broken Vows”. In addition, Hlophe has experience as a lecturer at AFDA (2016) and the University of Johannesburg (2018/19).

Technical Manager

Pule Moswane

Pule Moswane has over 12 years experience in the entertainment industry. He graduated from Big Fish School of Digital Filmmaking. Moswane has experience as a sound technician, backline monitor engineer and sound logistics coordinator.

In his capacity as a sound recordist, Pule has worked on TV shows such as Funatix, Once Upon A Country, Utatakho, Please Step In, Date My Family, It Takes A Village, Umoya, Ndim Lo, Nyan Nyan, and KFC Taste Kitchen.

He has also worked as a sound recordist for a number of documentaries, short films, corporate videos, drama series and commercials.

Impact Producer & Social Media Manager

Nondumiso Buthelezi

Nondumiso is a three time award-winning filmmaker with 9 years experience producing content in the TV industry. She has worked on some of the biggest factual shows such as Talk SA, Making Moves, Kulcha Kwest, Relate and SABC1's SAFTA award winning youth show, 100% Youth, as researcher, content producer, script writer, insert director and subtitler.

She has experience producing content for live television; has extensive experience in interpreting briefs, developing new concepts, pitching, presentations, liaising with clients and overseeing projects from conception to completion.

She's a Talents Durban alumnus, a storyteller who believes in the power of the camera in bringing about social change.  Currently, she's a researcher on the award winning current affairs and investigative journalism programme, CheckPoint. She also writes for children's shows and manages the Lobola Documentary social media pages.

Financial Management Consultant


Ashillagh has a Tax Honors and a Bcomm Accounting degree from Rhodes University. Following her graduation she entered the media industry, previous experience including several years at Endemol Shine Africa managing flagship shows such as Big Brother Africa and Fear Factor where she controlled large budgets for channels such as Mnet. Ashillagh has overseen multiple productions for many companies including Mnet, ZDF, HBO, UKTV, ZDF, BBC, TLC, A&E Networks and Discovery.

She has been key in the formulation and implementation of business strategy and operational leadership in the media space. Recent projects include Trackers a 6 part series for ZDF, HBO and its sister channel Cinemax and broadcaster M-Net.

Trackers is currently airing on Sky Atlantic in the UK and is being met with great acclaim worldwide. She also recently Executive Produced a special 5 part documentary series, Survival of the Species for BBC Studios and a slate of factual content with worldwide distribution through DCD.