Passion Seed Communications (PSC) is an award-winning social enterprise that produces social impact films and campaigns for underserved audience members. We are invested in solving the tenth Millennium Development Goal - reduced inequality, by using digital storytelling to close the widening knowledge gap between information rich and information poor audience members. PSC prides itself on creating short and long form fiction and non-fiction content in African languages. Giving a platform to marginalised groups is at the core of our daily work. We reinvest 2% of our profits into training and development programmes for unemployed youth and female filmmakers and technicians. Our work has been exhibited in over 15 countries as far afield as North America, Europe, Australia and various parts of Africa. PSC’s impeccable business acumen can be attributed to the enterprise development support we have received from Raizcorp, the Africa Women Innovation & Entrepreneurship Forum and the Innovator Trust.
This is our flagship Corporate Social Responsibility project. It is designed for film students and job seekers who need the tools to secure and retain employment opportunities. The program closes the gap between the employer’s expectations of the skills and knowledge of new entrants and the actual levels of professionalism and awareness of the new entrants.
Film-driven social impact campaigns are a powerful catalyst for behavioural changes that result in social impact, that is why our campaigns are targeted at underserved audience members. Our campaigns encourage audience members to make a positive change by taking actions such as signing petitions, volunteering, protesting etc. Our impact distribution partner, Sunshine Cinema, has profiled our film “Nomfundo” in impact screenings in Gauteng, Eastern Cape, Mpumalanga, Limpopo, Zambia and Zimbabwe.
We offer experiential training to film graduates, aspiring filmmakers from previously disadvantaged communities and female technicians (camera operators, sound recordists, editors etc). Our training programme is based on three core pillars: Professional Development, Personal Mastery and Social Consciousness. We have had trainees in the following departments: make-up, lighting, cinematographjy, editing, producing, directing and production support.
Over the last 5 years, Passion Seed Communications has had the pleasure of working with these reputable organisations.
Africa Women Innovation & Entrepreneurship Forum - 2018
Ekurhuleni International Film Festival - 2017
Ekurhuleni International Film Festival - 2017
A Bride’s True Price – Durban Film Mart - 2017
Afrika Film Festival Leuven, Belguim, 2019
The African Film Festival, USA, 2019
Lake International PanAfrican Film Festival, Kenya, 2018
Film Africa, England, 2017
Helsinki African Film Festival, Finland, 2017
A Bride’s True Price - DOK Leipzig Co-Pro Market, Germany 2017
The company creates employment opportunities for 15 to 20 highly skilled independent contractors on a yearly basis. We also provide mentorship and training to unemployed youth and female media practitioners.
Sihle Hlophe is an award winning filmmaker and a multi-degree earner. Hlophe has written and directed two short films that have been screened at over 30 international film festivals. Hlophe is an alumni of the IDFAcademy (the Netherlands), the North-South-South Student Exchange Program (Finland) and the Hot Docs Blue Ice Group Story Lab (Canada). She has completed a screenplay for a feature-length fiction film for nationwide theatrical release. She is also the producer/director of a feature length documentary, “Lobola, A Bride’s True Price”. Hlophe has worked as a scriptwriter and storyliner for episodic drama series on SABC, eTV and DSTV.
Pule Moswane has over 12 years experience in the entertainment industry. He graduated from Big Fish School of Digital Filmmaking. Moswane has experience as a sound technician, backline monitor engineer and sound logistics coordinator. In his capacity as a sound recordist, Pule has worked on TV shows such as Funatix, Once Upon A Country, Utatakho, Please Step In, Date My Family, It Takes A Village, Umoya, Ndim Lo, Nyan Nyan, and KFC Taste Kitchen. He has also worked as a sound recordist for a number of documentaries, short films, corporate videos, drama series and commercials.
Nondumiso Buthelezi is a Talents Durban alumni with over 8 years experience in the TV industry. She has worked as a content researcher/producer, insert director and script writer on a number of docu-reality TV shows, some which went on to win SAFTA awards. She is a Big Fish School of Digital Filmmaking graduate and her graduation film, "Oswenka" won three awards in the USA and in Egypt.
Mini obtained her Diploma in Film & Television Production Techniques at City Varsity School of Media and Creative Arts. She is an intern at Passion Seed Communications, a social enterprise that produces social impact films and film driven campaigns. Mini's areas of interest are producing, directing and scriptwriting. "Inkondlo", an award-winning student film that she produced and co-wrote, was selected as the Film of the Year at the City Varsity Student Film Festival. It was also an official selection at the Cape Town International Film Festival. Mini is passionate and self-motivated individual who is looking forward to building a name for herself in the film and television industry.
Sihle Hlophe, a South African film-maker creating great content in minority languages and winning fans around the world.
Many entrepreneurs are driven by a passion to solve a societal challenge and to make a difference in the world. For South African entrepreneur, Sihle Hlophe, founder of Passion Seed Communications, her inspiration came from a desire to see films and television programmes in her mother tongue SiSwati.
“Both my parents went to university in the United Kingdom and encouraged me to have a deep love for education. Today I believe I can achieve anything that I set my mind to.”
In a modern world of film, deeply ingrained and out-dated sexist misconceptions are still stamped on film scripts and video cameras.
Once there, she had an out-of-body experience that prompted her to begin telling the story of this concealed and multi-faceted history. She later learnt that such spiritual moments are not uncommon in this sacred place.
Passionate independent filmmakers Sihle Hlophe and Dineo Lusenga together with Passion Seed Communications are using crowdfunding to finance their film, Nomfundo.
It was around this time last year that I began preparing my application for the Hot Docs-Blue Ice Group Documentary Fund development grant.
Film director and screenwriter Sihle Hlophe’s short film, As I Am has been selected for the Zanzibar International Film Festival (ZIFF), which runs from 18 to 26 July in Stone Town.
Nomfundo, a short film produced by Passion Seed Communications, has been selected for the 8th edition of the Helsinki African Film Festival (HAFF).
Nomfundo, a short film produced by Passion Seed Communications, has been selected for the 8th edition of the Helsinki African Film Festival.
Sihle Hlophe, award-winning South African writer and director has been in the TV and film industry for 10 years.
Hot Docs Canadian International Documentary Festival and Blue Ice Group have announce that eight African film projects have been chosen to receive a total of $103 000 in development and production grants from the Hot Docs-Blue Ice Group Documentary Fund in its sixth round of disbursements. Selected from 114 submissions from 25 different African countries, four projects will receive development grants, and four projects will receive production grants.
25 early-growth-stage South African women entrepreneurs, from a variety of sectors have been selected to jump-start their growth with this year’s AWIEF Growth Accelerator program sponsored by Nedbank..
Nomfundo, a short film produced by Passion Seed Communications, has been selected for the 2nd edition of the Africa On Screen Festival. The festival will take place in Melbourne, Australia between the 15th and 16th of September 2017.
As I Am, a short film from director Sihle Hlophe, highlights the complexities of dealing with homosexuality in the traditional African context and explores the intricacies of gender and culture - all in siSwati.