Our Story

Passion Seed Communications (PSC) is an award-winning social enterprise that produces social impact films and campaigns for underserved audience members. We are invested in solving the tenth Millennium Development Goal - reduced inequality, by using digital storytelling to close the widening knowledge gap between information rich and information poor audience members. PSC prides itself on creating short and long form fiction and non-fiction content in African languages. Giving a platform to marginalised groups is at the core of our daily work. We reinvest 2% of our profits into training and development programmes for unemployed youth and female filmmakers and technicians. Our work has been exhibited in over 15 countries as far afield as North America, Europe, Australia and various parts of Africa. PSC’s impeccable business acumen can be attributed to the enterprise development support we have received from Raizcorp, the Africa Women Innovation & Entrepreneurship Forum and the Innovator Trust.

Our Social Impact

Film & TV Work Readiness Bootcamp:

This is our flagship Corporate Social Responsibility project. It is designed for film students and job seekers who need the tools to secure and retain employment opportunities. The program closes the gap between the employer’s expectations of the skills and knowledge of new entrants and the actual levels of professionalism and awareness of the new entrants.

Film-Driven Social Impact Campaigns:

Film-driven social impact campaigns are a powerful catalyst for behavioural changes that result in social impact, that is why our campaigns are targeted at underserved audience members. Our campaigns encourage audience members to make a positive change by taking actions such as signing petitions, volunteering, protesting etc. Our impact distribution partner, Sunshine Cinema, has profiled our film “Nomfundo” in impact screenings in Gauteng, Eastern Cape, Mpumalanga, Limpopo, Zambia and Zimbabwe.

Experiential Training:

We offer experiential training to film graduates, aspiring filmmakers from previously disadvantaged communities and female technicians (camera operators, sound recordists, editors etc). Our training programme is based on three core pillars: Professional Development, Personal Mastery and Social Consciousness. We have had trainees in the following departments: make-up, lighting, cinematographjy, editing, producing, directing and production support.


Our Clients

Over the last 5 years, Passion Seed Communications has had the pleasure of working with these reputable organisations.

Our Accolades

Awards and Nominations


images/awards/AWIEF-logo.png Best Pitch Award 2018 Tue, 05 Jun 2018 15:20:44 +0000 Awards

Africa Women Innovation & Entrepreneurship Forum - 2018

images/awards/Ekurhuleni.jpg Best Editing Award – Nomfundo Tue, 05 Jun 2017 15:20:44 +0000 Awards

Ekurhuleni International Film Festival - 2017

images/awards/Ekurhuleni.jpg Best Cinematography Award - Nomfundo Tue, 05 Jun 2017 15:20:44 +0000 Awards

Ekurhuleni International Film Festival - 2017

images/awards/Durban.JPG Most Outstanding Documentary Project Award – Lobola Tue, 05 Jun 2018 15:20:44 +0000 Awards

A Bride’s True Price – Durban Film Mart - 2017  



images/nominations/Afrika.png Young African Film Makers Award - Nomfundo Tue, 05 Jun 2019 15:20:44 +0000 Nominee

Afrika Film Festival Leuven, Belguim, 2019

images/nominations/TheAfricanFilmFestivallogo.png Best Cinematography - Nomfundo Tue, 05 Jun 2017 15:20:44 +0000 Nominee

The African Film Festival, USA, 2019

images/nominations/LakeInternationalPanAfricanFilmFestival.jpg Best Editor – Nomfundo Tue, 05 Jun 2017 15:20:44 +0000 Nominee

Lake International PanAfrican Film Festival, Kenya, 2018

images/nominations/FilmAfrica.jpg Boabob Award for Best Short Film - Nomfundo Tue, 05 Jun 2018 15:20:44 +0000 Nominee

Film Africa, England, 2017

images/nominations/HelsinkiAfricanFilmFestivallogo.png Best Short Film - Nomfundo Tue, 05 Jun 2017 15:20:44 +0000 Nominee

Helsinki African Film Festival, Finland, 2017

images/nominations/EuropeanWomensAudiovisualNetworkDevelopmentlogo.jpg European Women’s Audiovisual Network Development Award - Lobola Tue, 05 Jun 2018 15:20:44 +0000 Nominee

A Bride’s True Price - DOK Leipzig Co-Pro Market, Germany 2017

Our People

The company creates employment opportunities for 15 to 20 highly skilled independent contractors on a yearly basis. We also provide mentorship and training to unemployed youth and female media practitioners.

Executive Producer

Sihle Hlophe

Sihle Hlophe is an award winning filmmaker and a multi-degree earner. Hlophe has written and directed two short films that have been screened at over 30 international film festivals. Hlophe is an alumni of the IDFAcademy (the Netherlands), the North-South-South Student Exchange Program (Finland) and the Hot Docs Blue Ice Group Story Lab (Canada). She has completed a screenplay for a feature-length fiction film for nationwide theatrical release. She is also the producer/director of a feature length documentary, “Lobola, A Bride’s True Price”. Hlophe has worked as a scriptwriter and storyliner for episodic drama series on SABC, eTV and DSTV.

Technical Manager

Pule Moswane

Pule Moswane has over 12 years experience in the entertainment industry. He graduated from Big Fish School of Digital Filmmaking. Moswane has experience as a sound technician, backline monitor engineer and sound logistics coordinator. In his capacity as a sound recordist, Pule has worked on TV shows such as Funatix, Once Upon A Country, Utatakho, Please Step In, Date My Family, It Takes A Village, Umoya, Ndim Lo, Nyan Nyan, and KFC Taste Kitchen. He has also worked as a sound recordist for a number of documentaries, short films, corporate videos, drama series and commercials.

Impact Producer

Nondumiso Buthelezi

Nondumiso Buthelezi is a Talents Durban alumni with over 8 years experience in the TV industry. She has worked as a content researcher/producer, insert director and script writer on a number of docu-reality TV shows, some which went on to win SAFTA awards. She is a Big Fish School of Digital Filmmaking graduate and her graduation film, "Oswenka" won three awards in the USA and in Egypt.


Minizobuhle Mmango

Mini obtained her Diploma in Film & Television Production Techniques at City Varsity School of Media and Creative Arts. She is an intern at Passion Seed Communications, a social enterprise that produces social impact films and film driven campaigns. Mini's areas of interest are producing, directing and scriptwriting. "Inkondlo", an award-winning student film that she produced and co-wrote, was selected as the Film of the Year at the City Varsity Student Film Festival. It was also an official selection at the Cape Town International Film Festival. Mini is passionate and self-motivated individual who is looking forward to building a name for herself in the film and television industry.



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