Passion Seed Communications (PSC) is a TV and film production company that is geared towards the promotion of minority languages and groups. PSC was founded by award winning director/writer Sihle Hlophe. The company has been commissioned by organisations such as the National Film & Video Foundation, the Foundation For Human Rights, SAB Miller and the Hot Docs Blue Ice Group Fund. Recent projects include "Nomfundo", a short film that has been selected as far afield as Europe and North America and "Lobola, A Bride's True Price", a feature-length documentary that is the recipient of development funding from the Hot Docs Blue Ice Group Fund.




Sihle Hlophe

Award-winning writer/director Sihle Hlophe is multi-degree earner, a Hot Docs Blue Ice Docs Grantee and a National Fellow at the University of Cape Town’s Institute For Creative Arts.

Hlophe has written and directed two narrative shorts and a handful of documentaries. Her work has been screened at film festivals as far afield as the North America, Europe and Africa.

Hlophe has worked as a scriptwriter and story-liner for popular TV shows aired on all major broadcasters in South Africa. Hlophe has also worked as a content director, production manager and post-production supervisor for various production companies. Her work promotes minority languages and gives a platform to marginalized voices.


Sthemba Mahlalela

Sithembokuhle ‘Sthemba’ Mahlalela was born on the 25th of January 1989.

A creative at heart, Sthemba has always loved interacting with people from all walks of life. Her excellent communication and customer care skills were developed at Flexi Club (Club Leisure Group) where she worked as a Receptionist and Public Relations Officer for 5 years.

Sthemba’s interpersonal skills make her a natural co- ordinator and manager. As the Operations Manager of Passion Seed Communications, she is responsible for overseeing the provision of all services and ensuring that the organisation is running as well as it possibly can by offering efficient service that meets the expectations and needs of all customers, clients and employees. Sthemba’s ambition, drive to deliver and love for the arts really set her apart from the rest.